1. Introduction
Watcha is
a movie rating app, developed by a start-up company, Programs, for analyzing
the movie tastes of people. More than half of the staff at Programs are
programmers and Watcha is a well-established start-up service that has already
retained funding amounting to 3.5 million USD. “Big data” and “Curation” are
two words that can be used to describe Watcha, however Watcha is tuned towards
recording the personal tastes of individuals rather than compiling mass
opinion.
a. Expected Ratings and Movie recommendations
Everybody
has their own taste in movies. Some enjoy thrillers with a twist, action movies
or superhero movies, while others like melodrama, romance or family oriented
movies. Based on your past ratings, Watcha differentiates itself from other apps by
recommending movies that suit your taste and by letting you know the expected
ratings and thereby attracting viewers’ attention.
b. Latest Movie Information, Reserving Tickets
Reviews and ratings from sites such
as Naver Movies or movie distribution companies have lost their reliability as
part-timers are put on their payroll to rate their movies higher. Watcha is
being effectively used as a promotion channel as it provides reservation rates
and ratings of movies. Recently, Watcha began expanding its service areas so
that viewers may watch movies real time that they want to watch by partnering
with movie theaters, IPTV, Hoppin and other services.
c. Follow – Social Function for Enjoying Movies Together
Watcha has a social function so
that one can follow friends or movie manias. By following people with a similar
taste in movies, you can check out reviews or ratings that the person you are
following for more reliable ratings and reviews. It doesn’t stop there; a new
function of managing movie partners enables you to control your movie friends.
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a. Business Model
Within Watcha, users are naturally attracted to TV/VOD, mobile movie and movie theater links. As users are naturally induced into such sites, Watcha can be used as an effective click/touch based marketing channel. Watcha also has great potential for becoming an efficient marketing channel of movie distribution companies by specifically targeting wanted customer segments based on the movie tastes of viewers, using the data of ratings. In addition, based on the large user base procured, Watcha may also rent out their ratings to other websites.
b. Risk/Opportunity
Maintaining the design of the recommendation algorithm, so that users can continuously rely on Watcha will be a critical factor in operating Watcha. If expected ratings were high, but actual satisfaction was low, Watcha’s algorithm is not doing its job properly. Although, Watcha cannot satisfy every user’s taste, losing the trust of users will be a long run risk the programmers must overcome. Recruiting movie critics and related experts may be one useful option to enhancing its credibility and eating up the market share of movie magazines and advertisements.
4. Conclusion
Watcha is an unrivaled app in the
movie sector backed by its smart programmers that have created a big data algorithm
that is unparalleled by those of its kind. Great expectations for Watcha, on
how it will efficiently deliver movie advertisements and increase MAU
procurement through its elaborate recommendation algorithm.
[영화추천/영화평점/영화취향분석/영화예매] 왓챠 Watcha - Click for the Watcha posting in Korean
